Mastering CPM and Keyword Mapping with Google’s Keyword Planner

Hey there, fellow bloggers! Today, we’re diving into the world of CPM (Cost Per Mille) and keyword mapping using Google’s Keyword Planner. So, buckle up and let’s get started!

Understanding CPM

First things first, let’s talk about CPM. In the simplest terms, CPM is the cost you pay for a thousand views or impressions of your ad. It’s like buying a billboard on a busy highway - you’re paying for the number of cars (in this case, eyeballs) that see your ad.

For example, if your CPM is $2, that means you’re shelling out two bucks for every thousand impressions. Not too shabby, right?

The Magic of Keyword Mapping

Now, let’s move on to keyword mapping. This is where you assign specific keywords to individual pages on your blog. The goal? To make sure your content matches what people are searching for.

Imagine you run a travel blog. You wouldn’t want your post about “The Best Beaches in Florida” to show up when someone searches for “Ski Resorts in Colorado,” would you? That’s where keyword mapping comes in!

Google’s Keyword Planner to the Rescue

Google’s Keyword Planner is a fantastic tool for finding the right keywords for your content. It shows you how often certain words are searched and how those searches have changed over time.

Let’s stick with our travel blog example. You could use the Keyword Planner to find related keywords for your “Best Beaches in Florida” post. You might find keywords like “Florida beach vacation” or “top Florida beaches.” These are the terms you want to include in your content.

How to use google’s keyword planner?

Here’s a step-by-step guide on how to use Google’s Keyword Planner:

Sign in to your Google Ads account: If you don’t have one, you’ll need to create it. It’s free to set up!

Navigate to the Keyword Planner: Once you’re logged in, click on the wrench icon in the toolbar at the top of the page. Then under the “Planning” section, click “Keyword Planner”.

Choose your tool: You’ll see two different tools - “Discover new keywords” and “Get search volume and forecasts”. If you’re looking for keyword ideas, choose “Discover new keywords”.

Enter your keywords: Now, type in words or phrases that are relevant to your blog post. For example, if you’re writing a post about homemade pizza, you might enter “homemade pizza”, “pizza recipes”, or “how to make pizza”. You can enter multiple keywords, just separate them with commas.

Set your targeting: You can choose to target specific locations, languages, or search networks. This can be helpful if your blog is targeted towards a specific audience.

Get your results: Click “Get Results” to see a list of keyword ideas based on what you entered. You’ll also see information about the average monthly searches, competition level, and suggested bid for each keyword.

Choose your keywords: Look through the list and choose keywords that are relevant to your blog post and have a good balance of high search volume and low competition.

Remember, the goal is to find keywords that your target audience is searching for. By optimizing your blog posts with these keywords, you can improve your visibility in search results and attract more traffic to your blog. 

Putting It All Together

So, how do CPM and keyword mapping work together? Well, by choosing the right keywords, you can attract more traffic to your blog. More traffic means more ad impressions. And with a well-managed CPM, more impressions mean more revenue for you!

In conclusion, mastering CPM and keyword mapping can help you drive traffic to your blog and increase your ad revenue. So why wait? Start exploring these strategies today! If you enjoyed this post, read other articles from The Blogvertiser below!!